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Dealers / Milwaukee, WI / Heiser Toyota
Toyota dealerMilwaukee, WI
C

Heiser Toyota

Buyer's Guide grade C · 1,573 public reviews · September 2026

Heiser Toyota earns a C. 1,573 public reviews average 4.3 stars and 15 percent are one or two stars. That ranks it above 45 percent of graded dealers around Milwaukee.

At a glance

  • Mixed. Many buyers were happy, but a real share were not.
  • Complaint share 15 percent, higher than the 13 percent typical near Milwaukee
  • Reviewers mention car buying experience most, in 69 reviews
  • Closed Sundays · Toyota dealer

Why It Got a C

The star average is 4.3 from 1,573 public reviews. After the grade pulls it toward the national average, it counts as 4.30. 15 percent of reviews are one or two stars. To reach a B it would need . How the grade works.

How the Stars Break Down

5 star1,147 73%
4 star128 8%
3 star62 4%
2 star62 4%
1 star174 11%

What Reviewers Talk About

The subjects that come up most in public reviews of this dealer, with how many reviews mention each one.

car buying experience 69courteous staff 51new car purchase 39leasing 36wait time 20no pressure sales 18tire rotation 14appointment scheduling 12comfortable waiting area 6emissions test 5

Buying From Heiser Toyota

Heiser Toyota sells new Toyota vehicles and usually takes trade ins, so its used lot is a mix of brands. A certified car from the brand program comes with a factory backed warranty. A used car that is not certified is sold on the same terms as any other used car, so read the window sticker. How certified cars work.

Whatever the grade, the grade is about the dealer. The car is its own question. Ask the dealer if an independent inspection is allowed before you sign. A good lot says yes.

Dealer Details

Address11301 W Metro Auto Mall, Milwaukee, WI 53224
Phone414-357-2100
Websiteheisertoyota.com
Listed featuresRentals, Car wash, Oil changes, Service department, Sells used vehicles, Checks, Credit cards, Debit cards, Phone pay, Women owned
TypeToyota dealer

Hours

Monday9 AM to 8 PM
Tuesday9 AM to 8 PM
Wednesday9 AM to 8 PM
Thursday9 AM to 8 PM
Friday9 AM to 6 PM
Saturday9 AM to 5 PM
SundayClosed

Common Questions

Is Heiser Toyota a good dealer?
Heiser Toyota earns a C in the PPI Auto Buyer's Guide. Mixed. Many buyers were happy, but a real share were not. The grade reads 1,573 public reviews averaging 4.3 stars, with 15 percent at one or two stars. It rates past buyers' experience with the dealer, not any single car.
Can I get a car at Heiser Toyota inspected before I buy?
Yes. PPI Auto sends an inspector to the car on the lot in Milwaukee. You do not have to be there. The inspection covers 122 points, a full OBD-II scan with readiness monitors, a road test and photos of anything found, and the report comes the same day. Ask the dealer to hold the car while it is checked.
How is the grade worked out?
It needs 20 or more public reviews. The star average is pulled toward the national average by 25 average reviews so a short record cannot jump the line, and the share of one and two star reviews sets a ceiling. The full method is on our grading page.
Is Heiser Toyota open on Sunday?
Its listing shows it closed on Sunday. Hours change, so call before you drive over.

Other Graded Dealers Nearby

Buyers Also Look At

Grades update when public reviews do. Is this your dealership and something here is out of date? Tell us. See every graded dealer in Milwaukee, WI. Found a car here? Book a pre purchase inspection in Milwaukee, WI before you sign.

Buying from this lot?

Inspect it on the lot

We check the car at Heiser Toyota before you sign.

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Inspect a car at Heiser Toyota

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Details

No payment now · We confirm scheduling before any work

The grade covers the dealer. We check the car.

122 points, a full scan and a road test, on the lot, same day report.

Call 951-267-8500