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Dealers / Richmond, VA / West Broad Kia
Kia dealerRichmond, VA
B

West Broad Kia

Buyer's Guide grade B · 1,194 public reviews · September 2026

West Broad Kia earns a B. 1,194 public reviews average 4.6 stars and 8 percent are one or two stars. That ranks it above 64 percent of graded dealers around Richmond.

At a glance

  • Mostly happy buyers, with a small share of complaints.
  • Complaint share 8 percent, lower than the 9.6 percent typical near Richmond
  • Reviewers mention state inspection most, in 32 reviews
  • Closed Sundays · Kia dealer

Why It Got a B

The star average is 4.6 from 1,194 public reviews. After the grade pulls it toward the national average, it counts as 4.59. 8 percent of reviews are one or two stars. To reach an A it would need an adjusted rating of 4.6 and a complaint share of 8 percent or less. How the grade works.

How the Stars Break Down

5 star1,018 85%
4 star63 5%
3 star17 1%
2 star23 2%
1 star73 6%

What Reviewers Talk About

The subjects that come up most in public reviews of this dealer, with how many reviews mention each one.

state inspection 32telluride 20appointment scheduling 18kia soul 17kia sorento 16tire rotation 10clean waiting area 6engine replacement 5professional technician 4windshield wiper issue 2

Reviews here bring up engine replacement. A topic showing up does not say which way the review went, but those are the subjects that tend to surface after a sale goes badly. Have any car from this lot checked before you sign. What review words tell you.

Buying From West Broad Kia

West Broad Kia sells new Kia vehicles and usually takes trade ins, so its used lot is a mix of brands. A certified car from the brand program comes with a factory backed warranty. A used car that is not certified is sold on the same terms as any other used car, so read the window sticker. How certified cars work.

Whatever the grade, the grade is about the dealer. The car is its own question. Ask the dealer if an independent inspection is allowed before you sign. A good lot says yes.

Dealer Details

Address9001 W Broad St, Richmond, VA 23294
Phone804-331-8471
Websitewestbroadkia.com
Listed featuresRentals, Car wash, Oil changes, Service department, Sells used vehicles, Credit cards, Debit cards, Phone pay
TypeKia dealer

Hours

Monday9 AM to 8 PM
Tuesday9 AM to 8 PM
Wednesday9 AM to 8 PM
Thursday9 AM to 8 PM
Friday9 AM to 8 PM
Saturday9 AM to 6 PM
SundayClosed

Common Questions

Is West Broad Kia a good dealer?
West Broad Kia earns a B in the PPI Auto Buyer's Guide. Mostly happy buyers, with a small share of complaints. The grade reads 1,194 public reviews averaging 4.6 stars, with 8 percent at one or two stars. It rates past buyers' experience with the dealer, not any single car.
Can I get a car at West Broad Kia inspected before I buy?
Yes. PPI Auto sends an inspector to the car on the lot in Richmond. You do not have to be there. The inspection covers 122 points, a full OBD-II scan with readiness monitors, a road test and photos of anything found, and the report comes the same day. Ask the dealer to hold the car while it is checked.
How is the grade worked out?
It needs 20 or more public reviews. The star average is pulled toward the national average by 25 average reviews so a short record cannot jump the line, and the share of one and two star reviews sets a ceiling. The full method is on our grading page.
Is West Broad Kia open on Sunday?
Its listing shows it closed on Sunday. Hours change, so call before you drive over.

Other Graded Dealers Nearby

Buyers Also Look At

Grades update when public reviews do. Is this your dealership and something here is out of date? Tell us. See every graded dealer in Richmond, VA. Found a car here? Book a pre purchase inspection in Richmond, VA before you sign.

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Details

No payment now · We confirm scheduling before any work

The grade covers the dealer. We check the car.

122 points, a full scan and a road test, on the lot, same day report.

Call 951-267-8500